Elevating investment attire with integrity and style
S’AMSUER. It’s a reflexive French verb, meaning that having fun is an endeavor one must give to herself, not merely an emotion bestowed to her by someone or something else. The nuance of the reflexive aspect of this verb is the exact essence of our brand, and what we aim to produce in our take on women’s workwear: giving a bold and flirty flare to traditionally muted colors and drab designs.
S'AMUSER
Over the past ten weeks, S’AMUSER’s team members (Keren, Adriana, Tanya, and Abigail) have worked diligently to source our SS2024 collection from different parts of the globe, considering price, freight rates and lead times, duties, and trade agreements, as well as our CSR initiatives outlined in S’AMUSER’s company development. Our current line plan reflects our focus on our spring collection: we have a higher concentration of numbers heading into the spring months, wherein it drops a bit during the summer for it to heat up again for the holiday season. The classic blazer was the garment that inspired S’AMUSER, and as a staple of womenswear, it is the garment with the highest production in this collection.
We hope you enjoy our creations. We hope you have fun wearing our designs. Because, honestly, is there anything worse than taking yourself too seriously?
xoxo,
S’AMUSER
