Predominantly known as a leather goods brand, Bottega Veneta is growing rapidly, up 16% from 2021 to 2022. With the luxury goods market in Asia growing faster than any other region, Bottega Veneta’s increased presence in the area is not only warranted but late. The tourism market in Vietnam saw 30M visitors in the first 9 months of 2023, a 25% increase from 2022, and the increased luxury shopping presence has followed this trend.

Building upon the already booming luxury market in Asia and Bottega Veneta’s success in the region, the full-assortment store opening in Ho Chi Minh’s Union Square Luxury Mall will be the second Bottega Veneta store in Vietnam. With its thoughtful design that meshes curated Vietnamese decor and architecture, and dark woody curvatures that reference the London and Paris flagships, this new market perfectly represents the traveling customers of Bottega Veneta from around the world. Located within 5 blocks of six 5-star hotels and a popular pedestrian park along the Sông Sài Gòn river, the new Bottega Veneta - Union Square store will surely draw in foot traffic in this new market and be an attraction in itself.