Simone Rocha
Campaign Strategy
As a high-end fashion brand founded in 2010 by Irish designer Simone Rocha, the brand specializes in women’s clothing and accessories. To enhance its brand awareness and expand its consumer base, Simone Rocha is creating a highly anticipated, which focuses on romance, femininity, and experimentation swimwear collection launch.
The advertising concept weaves a captivating tale, transporting the audience to Irish emerald woodlands, where fairies dance and romance blossoms. From eye-catching billboards and captivating movie theater ads to an immersive social media campaign, advertising methods will be as diverse as the collection itself to ensure widespread brand exposure.
"Embrace Your Ethereal Romance: Dive into Endless Freedom"
#Damhsana Síóg# FairyDance
#Fairydance# campaign invites everyone to be a part of the magic. By sharing their photos and videos wearing Simone Rocha swimsuits audience becomes part of the story, amplifying brand awareness and generating authentic excitement.
Throughout the campaign, the brand will continuously monitor the effectiveness of advertising strategies, fine-tuning them to ensure the best results. We are committed to making this swimwear collection launch a resounding success and positioning Simone Rocha as the go-to brand for those who crave extraordinary, romantic, and dreamy swimwear.
